In just two weeks, the Anaheim Convention Center will open its doors to the next stage in a bold reinvention of The NAMM Show—with the business of professional audio at its heart. What began a year ago with a tide of developments—new halls packed with first-time exhibitors, a redrawn floorplan and an entire hotel’s worth of audio education—will expand into an event that truly encapsulates the Crossroads of music and pro audio. The opportunities will be unprecedented.